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Aurum

3D renders for real estate marketing: the package

Sell the home before it is built.

One exterior and two interior renders, made for a listing on realestate.com.au and Domain and for the brochure, from $3,000 + GST. For homes buyers cannot yet walk through.

The package

Three images, one listing

  • 3D exterior rendering of two dark-clad gabled homes with timber-lined gables and balconies above a waterfront lawn, with a jetty and two moored boats
    The exterior
  • 3D interior rendering of an open living and dining room looking out to a garden through tall sliding doors
    Interior one
  • 3D interior rendering of a kitchen with a travertine-look island, dark timber cabinetry and an open living area beyond
    Interior two

One exterior still

The street or garden view buyers see first, lit for the home’s real orientation. From $1,000 on its own.

Two interior stills

The rooms that sell the home, usually the living area and the kitchen, finished to your schedule. From $1,000 each on their own.

Files for the listing and for print

High-resolution files for brochures and signboards, and web-sized copies ready to upload to realestate.com.au and Domain.

A fixed quote first

Scope, price and delivery date in writing within two business hours, before any work starts.

From $3,000 + GST for the three, the sum of our published rates for exterior visualisation and interior visualisation. Every image is made to the Aurum Standard: camera and light agreed first, finishes as specified, real context around the home.

Who it is for

Agents, developers and builders selling homes that are not finished yet

Off-the-plan homes and townhouses

Selling before the slab is poured, when there is nothing yet to photograph.

House and land, and knock-down rebuilds

Showing the finished home on the block, so buyers see more than an empty lot.

Renovations and extensions

Listing a home with approved plans for what it will become, not only what it is.

Builders’ spec homes

Marketing a home while it is still under construction, so the campaign starts early.

To start

What to send

  • Floor plans and all four elevations
  • The finishes schedule, with named products where you have them
  • Three or four photographs of the site from the street
  • The date the listing goes live on realestate.com.au or Domain

What you receive

  • Three finished stills: one exterior and two interiors
  • Each at 4K, or 8K on request
  • Web-sized copies ready to upload to realestate.com.au and Domain
  • High-resolution files for brochures and signboards
  • Layered files on request, so your designer can adjust a sky or a figure

Not sure whether you need 8K? See 4K vs 8K: when 8K is worth it.

Nothing has to be perfect to get a price. Send what you have through the enquiry form and you will have a fixed price, a written scope and a delivery date within two business hours. Registered businesses pay no deposit.

More from the studio

Homes rendered for sale

  • 3D exterior rendering of a single-storey home with a stone pier, white brick and a double garage under a dusk sky
  • 3D interior rendering of a timber kitchen with a curved island, mosaic splashback and a glass-fronted wine fridge
  • 3D exterior rendering of a white weatherboard two-storey home with arched openings and a pool terrace
  • 3D interior rendering of a covered outdoor kitchen and dining area with a timber feature wall and woven lounge chairs
  • 3D exterior rendering of a narrow two-storey home with stone cladding, timber battens and a hanging garden at dusk
  • 3D exterior rendering of a three-level coastal home with curved white balconies, timber screens and a garden stair

See the package at work in our case study of two riverfront homes. Before the campaign: what the artist’s impression label does and does not cover, and how many renders a sale needs.

Start a project

Get a fixed quote

A fixed price, scope and delivery date within two business hours. No deposit for registered businesses.

Drawings can follow by email once we reply, or use the full quote form to add timing, budget and more detail.

We use these details only to reply to your enquiry and prepare a quote. The form also tells us how you reached us — the site that referred you, the pages you viewed and your approximate location — so we know what brings enquiries. See our privacy policy.

FAQ

Package questions

Will the images work on realestate.com.au and Domain?

Yes. You get web-sized copies ready to upload to realestate.com.au and Domain, and high-resolution files for brochures and signboards. Label them as artist’s impressions in the listing, so buyers know they are not photographs.

What does the package cost?

From $3,000 plus GST for one exterior and two interior stills: the published rate for each image ($1,000 for the exterior, $1,000 for each interior). Your fixed quote, within two business hours, gives the exact figure.

How long does it take?

A single still typically takes three to four business days once the drawings and finishes are in. The quote gives the delivery date for the whole set before work starts, so you can plan the listing around it.

Does the package include a floor plan?

No. The package is three rendered images; we do not draw marketing floor plans. If the listing needs one, your architect’s or building designer’s plan is the usual starting point.

Can I add more views, a film or a tour?

Yes. Extra stills, aerials, film and interactive tours are quoted at our published rates and can share the same model, which keeps them quicker to make. Tell us everything the campaign needs up front.

Can you render an existing home I am selling as it stands?

Renders are for what does not exist yet: a home not built, a renovation not done, or a block not developed. A home that is finished and standing is best shown in photographs.